OmniChannel Retail Best Practices



The thesis explores different issues, challenges, as well as opportunities for retailers in the dawn of a new paradigm “OmniChannel Retailing.”


This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain sustainable competitive advantage in the retail industry.



1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?


Author: Stephany Gochuico @stephgo77



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